by CHARLES FERRUZZA
The following article appeared in Kansas City’s The Pitch March 11, 2010
It’s here, it’s queer and it serves beer: Hamburger Mary’s, a restaurant that does for America’s favorite sandwich what Liberace did for classical music. It’s flamboyant in every sense of the word, right down to the color of the building. Previously home to Smokin’ Joe’s Bar-B-Q and, more recently, a short-lived boxing-themed bar, the building where Southwest Boulevard meets Baltimore in the Crossroads is now the color of a grape-flavored all-day sucker. And if the violet exterior doesn’t come right out and scream “queen” (or something like that), the awning over the entrance says it all: “Eat, drink … and be Mary.”
Enough decades have passed since The Boys in the Band, which introduced straight-laced Americans to smartly dressed homosexuals calling each other “Mary,” that the term seems quaintly antique. (It’s a slangy reference dating back to the early 1900s.) But the joke lives on at Hamburger Mary’s, where one burger is called the Black and Bleu Boy, and another is the Big Johnson. There hasn’t been a restaurant this ambitiously and openly gay since Sara Crankankles, a midtown bistro of the 1980s, where all the servers were drag queens.
On one of my visits, we were escorted to a table by a statuesque African-American hostess in a blond wig and cherry-red lipstick (but with biceps like Arnold Schwarzenegger’s). Waiters are all in male garb and as cherubic as altar boys, but at least one of them will happily show you cell-phone photos of himself as his stage persona, Valerie Versace. “Honey, you look just like a young Cher!” Truman gushed.
Cher, the real, old one, is one of the musical artists playing in videos on TV monitors mounted around the dining room: Cher, Madonna, Mariah Carey, even ABBA. The place is loud, raucous and super-friendly. “But is it too gay for Kansas City?” Truman whispered. After all, the Hamburger Mary’s chain started in San Francisco. There’s not one in the city by the bay anymore, but … if Cedar Rapids can handle one, by god, we can, too.
Just to be sure, though, I posed the question to the restaurant’s owner, a local surgeon named Eric Christensen. He told me that he was eating at the West Hollywood Hamburger Mary’s several years ago and saw a table tent with information about franchising the concept. Right then and there, he decided that Kansas City had to have one. After hiring Robbie McGowan away from CafÈ Trio to manage the new place, Christensen finally opened the local outpost in December.
“Our first test of customer acceptance took place during [February's] First Friday,” Christensen said. “We watched quite a few straight couples come into the restaurant to look around. A couple of them left, but most stayed and had a ball. That’s how this restaurant is going to catch on.”
To read the complete article on The Pitch, CLICK HERE.